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Creative Sourcing Techniques: How to Find Top Talent 

Updated: May 30

Hiring top talent is crucial to building a successful team. However, finding the right candidates can be a challenge, especially when traditional sourcing methods don’t work. In this post, we’ll explore some creative sourcing techniques that can help you find top talent.

Look Beyond Job Boards

Job boards have been the go-to sourcing method for many recruiters and hiring managers. However, these platforms are often crowded with job postings, making it difficult to stand out from the competition. Instead, try looking for candidates on professional networking sites like LinkedIn or industry-specific forums. You can also use social media to find potential candidates by searching for relevant hashtags and joining industry-specific groups.

LinkedIn is a particularly powerful tool for sourcing candidates. With over 700 million members worldwide, LinkedIn offers a wealth of data and insights on potential candidates. LinkedIn Recruiter, a premium tool available to recruiters, provides access to an even broader range of data and insights, allowing you to find the most qualified candidates for your open positions.

Attend Industry Events

Industry events are a great way to connect with potential candidates in person. Whether it’s a conference, meetup, or job fair, industry events provide an opportunity to network and learn more about the latest trends and innovations in your industry. Be sure to bring business cards and be prepared to talk about your company and the open position.

In addition to attending events, consider hosting your own. Hosting an event can help you build relationships with potential candidates and showcase your company culture and values. For example, if you’re looking for a software engineer, you could host a coding challenge or hackathon and invite top candidates to participate.

Offer Employee Referral Bonuses

Your current employees can be a great source of top talent. Consider offering employee referral bonuses to incentivize your employees to refer their qualified friends and colleagues. This can help you find candidates who are a good fit for your company culture and values.

Employee referral programs are particularly effective for finding candidates who may not be actively looking for a job but are open to new opportunities. According to a study by Jobvite, employee referrals are the top source of hires for recruiters, with 45% of hires coming from employee referrals.

Use Data to Target Passive Candidates

Passive candidates are those who are not actively looking for a job but may be open to new opportunities. These candidates can be difficult to find using traditional sourcing methods. However, you can use data to target passive candidates by analyzing their online behavior.

LinkedIn’s Recruiter tool, for example, allows you to search for candidates who have recently updated their profiles or have expressed interest in a particular industry or skill. This can help you find passive candidates who are a good fit for your open positions.

In addition to LinkedIn, there are several other tools and platforms that can help you target passive candidates. Entelo, for example, uses machine learning to analyze a candidate’s online presence and predict their likelihood of being interested in a new job.

Partner with Industry Organizations

Partnering with industry organizations can help you reach a wider audience of potential candidates. For example, if you’re looking for a software engineer, you could partner with a local coding bootcamp or software development meetup group. This can help you build relationships with potential candidates and showcase your company culture and values.

In addition to partnering with industry organizations, consider partnering with universities and colleges. Many schools have career services offices that can help you connect with recent graduates and alumni. By building relationships with these organizations, you can tap into a wider pool of potential candidates.

Create Engaging Job Descriptions

Creating engaging job descriptions can help attract top talent. Be sure to highlight the unique aspects of your company culture and the role itself. A job description should provide candidates with a clear understanding of the position, the required qualifications, and the company’s mission and values.

To create an engaging job description, focus on the candidate’s experience. Consider using video to showcase what it’s like to work at your company and the day-to-day responsibilities of the role. Video can be a powerful tool for attracting top talent, as it allows candidates to get a sense of your company culture and the work environment.

It’s also important to use clear, concise language in your job descriptions. Avoid using jargon or overly technical terms that may be difficult for candidates to understand. Instead, focus on using simple, straightforward language that clearly communicates the requirements and expectations of the role.

Try Direct Mail

Direct mail may seem like an outdated sourcing method, but it can be effective for targeting a specific audience. For example, if you’re looking for recent college graduates, you could send a direct mail piece to the career services office at local universities. Be sure to include information about your company and the open position, as well as a call to action for interested candidates to apply.

Direct mail can be particularly effective for reaching passive candidates. By targeting a specific audience, you can increase the likelihood of your message being seen by candidates who may not be actively looking for a job but are open to new opportunities.

Conclusion

Finding top talent can be a challenge, especially when traditional sourcing methods don’t work. However, by using creative sourcing techniques like looking beyond job boards, attending industry events, offering employee referral bonuses, using data to target passive candidates, partnering with industry organizations, creating engaging job descriptions, and trying direct mail, you can find the right candidates for your open positions.

If you’re struggling to find top talent, consider reaching out to a recruitment agency or staffing firm. These organizations specialize in finding and placing top talent and can help you build a successful team.

At Emerge Talent Cloud, we specialize in providing recruitment and staffing services to businesses of all sizes. 

If you need help finding top talent for your open positions, contact us today for a consultation.

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